{"id":50221,"date":"2024-04-25T04:15:32","date_gmt":"2024-04-25T02:15:32","guid":{"rendered":"https:\/\/eurotherm.eu\/ritorno-made-in-europe-industria\/"},"modified":"2025-06-13T15:48:05","modified_gmt":"2025-06-13T13:48:05","slug":"ritorno-made-in-europe-industria","status":"publish","type":"post","link":"https:\/\/eurotherm.eu\/fr\/ritorno-made-in-europe-industria\/","title":{"rendered":"Le retour du Made in Europe dans l’industrie"},"content":{"rendered":"


\nCes derniers temps, le concept de relocalisation a gagn\u00e9 en r\u00e9sonance dans le paysage commercial mondial. Mais qu’est-ce que la relocalisation signifie vraiment et pourquoi devient-elle un sujet si crucial dans diff\u00e9rents secteurs ? <\/strong>Un retour dans leur pays d’origine, des entreprises qui, apr\u00e8s avoir d\u00e9localis\u00e9 leur production hors d’Europe, principalement pour des raisons \u00e9conomiques, se retrouvent aujourd’hui \u00e0 faire des choix diff\u00e9rents.<\/p>\n

Bien que la tendance \u00e0 l’externalisation ait \u00e9t\u00e9 dominante dans le secteur industriel au cours des derni\u00e8res d\u00e9cennies, Eurotherm a continu\u00e9 \u00e0 croire en la fabrication, en investissant en Italie et en Europe<\/strong> et en cultivant des relations qui parlent de notre responsabilit\u00e9 sociale dans le monde. En fait, nous nous sommes toujours \u00e9quip\u00e9s de machines et de personnel pour produire en interne, m\u00eame s’il aurait \u00e9t\u00e9 beaucoup plus facile d’aller chercher des ressources dans d’autres pays, en offrant \u00a0des syst\u00e8mes de peinture personnalis\u00e9s<\/u> <\/a>qui parlent le langage du Made in Italy<\/strong>.<\/p>\n

Dans ce sc\u00e9nario de grand changement, nous avons r\u00e9cemment eu le plaisir de discuter de ce sujet dans le cadre de GET TECHNICAL 2023<\/u><\/a> et le dialogue qui en r\u00e9sulte offre un aper\u00e7u int\u00e9ressant.
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La relocalisation de l’industrie<\/h2>\n

La relocalisation est la r\u00e9ponse \u00e0 un certain nombre de dynamiques \u00e9conomiques, sociales et environnementales<\/strong> qui influencent la fa\u00e7on dont les entreprises m\u00e8nent leurs activit\u00e9s.<\/p>\n

L’importance de la relocalisation repose sur 3 aspects fondamentaux :<\/p>\n

1.\u00a0\u00a0\u00a0\u00a0 R\u00e9duction de la d\u00e9pendance vis-\u00e0-vis de l’ext\u00e9rieur<\/h3>\n

La pand\u00e9mie de COVID-19 et la guerre qui s’en est suivie entre la Russie et l’Ukraine ont mis en \u00e9vidence la vuln\u00e9rabilit\u00e9 des cha\u00eenes d’approvisionnement mondiales. Les perturbations dans le transport et la production ont incit\u00e9 de nombreuses entreprises \u00e0 reconsid\u00e9rer leur d\u00e9pendance excessive \u00e0 l’\u00e9gard des fournisseurs \u00e9trangers<\/strong>.<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0 Flexibilit\u00e9 et r\u00e9activit\u00e9<\/h3>\n

La relocalisation offre une plus grande flexibilit\u00e9 et la capacit\u00e9 de r\u00e9agir rapidement aux changements du march\u00e9<\/strong>. Fabriquer au plus pr\u00e8s des march\u00e9s de consommation permet aux entreprises de s’adapter plus facilement aux demandes des clients et de mieux faire face aux fluctuations de la demande.<\/p>\n

3.\u00a0\u00a0\u00a0\u00a0 Durabilit\u00e9 environnementale<\/h3>\n

L’attention croissante port\u00e9e \u00e0 la durabilit\u00e9 a incit\u00e9 certaines entreprises \u00e0 d\u00e9m\u00e9nager pour r\u00e9duire l‘impact environnemental du transport de marchandises sur de longues distances<\/strong>. La fabrication \u00e0 proximit\u00e9 peut contribuer \u00e0 limiter les \u00e9missions de gaz \u00e0 effet de serre associ\u00e9es \u00e0 la logistique mondiale.<\/p>\n

Les normes ESG <\/strong>\u00a0sugg\u00e8rent de bonnes raisons d’\u00e9tablir la production en Europe, compte tenu de l’accent mis sur la circularit\u00e9 et un contr\u00f4le de qualit\u00e9 strict. L’accent mis \u00e0 l’\u00e9chelle mondiale sur la durabilit\u00e9 et la r\u00e9duction des \u00e9missions de carbone pousse de plus en plus \u00e0 faire des choix durables et, dans la mesure du possible, locaux.
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Le facteur social de la relocalisation<\/h2>\n

\u00c0 partir de 2022, en raison de la pand\u00e9mie et de la guerre entre la Russie et l’Ukraine, de nombreuses entreprises ont entam\u00e9 un processus de relocalisation. Si le choix a d’abord \u00e9t\u00e9 motiv\u00e9 par des raisons \u00e9conomiques, l’objectif ne peut pas \u00eatre de proposer une alternative \u00e0 faible co\u00fbt<\/strong>, mais doit \u00eatre de miser sur la qualit\u00e9.<\/p>\n

En effet, les impacts positifs que la relocalisation peut avoir sur le plan social sont \u00e9vidents : offrir de nouvelles opportunit\u00e9s d’emploi et soutenir les r\u00e9alit\u00e9s locales<\/strong>.<\/p>\n

La discussion ouverte \u00e0 GET TECHNICAL 2023 visait \u00e0 comprendre les opportunit\u00e9s et les menaces auxquelles sont confront\u00e9es les usines europ\u00e9ennes. Des normes ESG, une qualit\u00e9 \u00e9lev\u00e9e, mais surtout des valeurs partag\u00e9es<\/strong> qui sous-tendent la n\u00e9cessit\u00e9 de refondre compl\u00e8tement les cha\u00eenes d’approvisionnement locales.
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Ces derniers temps, le concept de relocalisation a gagn\u00e9 en r\u00e9sonance dans le paysage commercial mondial. Mais qu’est-ce que la relocalisation signifie vraiment et pourquoi devient-elle un sujet si crucial dans diff\u00e9rents secteurs ? Un retour dans leur pays d’origine, des entreprises qui, apr\u00e8s avoir d\u00e9localis\u00e9 leur production hors d’Europe, principalement pour des raisons \u00e9conomiques, […]<\/p>\n","protected":false},"author":5,"featured_media":32757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[213],"tags":[],"class_list":["post-50221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-des-articles"],"acf":[],"yoast_head":"\nLe retour du Made in Europe dans l'industrie<\/title>\n<meta name=\"description\" content=\"La relocalisation est la r\u00e9ponse \u00e0 une s\u00e9rie de dynamiques \u00e9conomiques, sociales et environnementales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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